Alex + Ute
Who is actually behind WiLLi the Label? First of all, of course, Willi himself. Then there's the two of us, Alex and Ute. We both work in the fashion industry, Ute as a producer and Alex as a stylist. WiLLi is a project of the heart for us.
We really wanted to wear our favorite children's drawing on our everyday clothes, just as perfectly imperfect as they were drawn. So we invented WiLLi the Label, a platform where families and friends can easily send us their little doodles and big works of art.
Every single drawing from you is welcome, and the realization as embroidery inspires us every time anew, because we know we can make you as happy with our products as we are.
All my friends call me Uti, which I like almost better than the "e" in my name.
WiLLi is not only heart project, store, label, and the best idea ever, but also income and a real job - namely the best in the world!
But Willi is also my cosmos at home: my Scorpio partner-in-crime, whom I gave life to in 2008.
Willi was also my dad, I hope we make him proud!
My super power is my discipline in almost everything: sports, food, work, and also as a mom, still be crazy sometimes & do what you want.
What else I think is good about me: that I am so emotional in everything I do.
What I sometimes find not so good about me: that I am so emotional in everything I do. :)
I can relax best when everything is spotlessly clean & in absolute order.
I've been working in my dream job as a fashion editor & stylist for over 12 years, but love nothing more than working 24/7 as the founder of WiLLi the label!
My super power is my positivity: with me the sun shines every day and the glass is always more than full! :)
Some friends say I'm like "Dori" ("Finding Nemo"): Once turned around and I forgot everything: this can be good and bad, but in any case I am not a bit resentful. Forgive & forget! ✌🏽
I am married to my first & only love.
I love rituals and need my morning ritual: every morning you can find me at my beloved coffee roastery at the Viktualienmarkt. Best coffee in the world!
Our trademarks are high quality, beautiful embroidery on clothes with the best quality. Any handwriting, drawing, or doodle, initials or names - everything is embroidered here with us in Munich.
Our products are either 100% cotton or wool for the caps. It is our concern to work mainly with small local studios and manufactures.